
Dr. Brian Jackson, ARUP's medical director of informatics, discusses the importance of labs having a data-centric mindset in his article, “The Value of Data Mining,” published in Advance for Administrators of the Laboratory. Dr. Jackson illustrates how the use of analytics improved decision-making in baseball and how Amazon.com's information-rich customer experience has made it one of the most successful dot-com retail enterprises.
Likewise, clinical laboratories can benefits from aggregating and analyzing customer data. One example is ARUP's own ATOP® program, which identifies potential over-, under-, and misuse of individual laboratory tests and represents an opportunity for laboratories to steer physicians toward more appropriate ordering patterns.